(The Syndicate) Taco Bell confirmed that the late night anthem soundtracking their newest ad for the $5 Cravings Trio is Portugal. The Man's new single, "Dummy," which arrived last week. "Dummy" is the first official single from the GRAMMY-winning band's upcoming album, CHRIS BLACK CHANGED MY LIFE, due out June 23 via Atlantic Records.
Taco Bell has a long-standing relationship with Portugal. The Man, dating back to 2010 when the Portland quartet was part of the brand's Feed The Beat® program. Later, Portugal. The Man's song "Evil Friends" was featured in Taco Bell's 'Grilled Stuffed Nacho' ad. The support and mutual respect between brand and band continues with the unique debut of "Dummy," before its official release.
Discussing the relationship, Portugal. The Man's John Gourley said, "When the Feed The Beat program came along they started giving us these five dollar gift cards and each member would be walking in, for once not thinking about money, but rather, 'I can get some food and I finally feel like a PERSON!'
Taco Bell really fed all these young bands coming up. When you think about how many vegan, straight edge bands we toured with, and vegetarian, and diet restrictions. You couldn't do that anywhere else. Taco Bell was really that place that fed us all. Feed The Beat is a really really great program and I'm really thankful for it."
"Music drives culture and we want the songs we play in our restaurants and ads to resonate with our fans. Partnering with Portugal. The Man to uniquely debut "Dummy" in our latest spot was important to us, since they've been a part of the Taco Bell family through Feed the Beat for 13 years," said Tim Bergevin, Taco Bell's Vice President of Influencer and Community Marketing. "We're excited to feature Portugal. The Man and continue to give them and other Feed The Beat artists and alumni a platform to reach more people."
Listen to John Gourley + Jason Sechrist Of Portugal. The Man Discuss Eating On The Road & Being Part of Taco Bell's Feed The Beat Program below:
Portugal. The Man Stream 'Doubt - Mizmor Version' Video
Portugal. The Man Share 'Anxiety:Clarity (feat. Paul Williams)' Video
Portugal. The Man Release 'Doubt' Video
Portugal. The Man Selling Guitars And More For Charity
Dave Koz & Friends at Sea Cruise, Part 3: All Ashore! The Cruise Reaches Norway and Iceland
Caught In The Act: Cheap Trick Rocks Chicagoland On July 4th
Dave Koz & Friends at Sea Cruise, Part 2: Dave, Dave, Dave!
Sites and Sounds: Montana Folk Festival Coming to Butte (And It's Free!)
Dave Koz & Friends at Sea Cruise, Part 1: Sax Man and Pals Set Sail in Europe
When Motley Met Dolly, How the New 'Home Sweet Home' Duet Happened
My Chemical Romance Hit New Milestones With 'The Black Parade'
OK Go Launching North American Headline Tour
The Charlatans UK Announce New Album 'We Are Love' With Title Track Stream
Big Time Rush Kick Off Big Time Rush In Real Life Worldwide Tour
Sombr Plots UK & Europe Headline Tour
Tedeschi Trucks Band Releasing 'Mad Dogs & Englishmen Revisited (LIVE AT LOCKN') with Leon Russell'
Fox Lake Launching New World Heat Tour This Fall