Def Leppard Releasing Their Own Beer For Summer Tour

(hennemusic) Def Leppard will launch their own Def Leppard Pale beer brand on their co-headlining tour of North America with Journey, which will begin in Hartford, CT on May 21.

The UK rockers have teamed up with Seattle, WA-based Elysian Brewing on the beverage, whose can was designed in tribute to the 30th anniversay of the group's "Hysteria" album and "was brewed to fuse the infamous malt bodies of British ales with the mysteria of Pacific Northwest hops."

"It tastes great - that's the most important thing I can tell you," singer Joe Elliott tells Billboard. "I would pass on doing an interview about this if I didn't like it. That to me is the most important thing," adding, "we're not going to drink it just because we put our name on it."

Def Leppard Pale will be on sale starting May 23 at the 2018 tour's second stop at the Times Union Center in Albany, NY, and will be available in 16oz cans and on draught at most concert venues and select restaurants, bars and pubs near the venue.

"There's no cut off time on this," says Elliott. "If it takes off and people like it, it can be around. Iron Maiden has a beer named Trooper and they've done really well with theirs. We have to see if we can match that. It's been around five years or so by now, so there's a long way to go to keep up with them and all these other people [with branded alcohol such as] Jimmy Buffett.

"We don't know what kind of legs it's going to have -- come back to me in a couple years on that one, I'm not gazing into a crystal ball right now." Read more and see the promo video here.

Def Leppard MP3s, CDs, DVDs and more Def Leppard T-shirts and Posters More Def Leppard News Share this article Related Stories Def Leppard's Vivian Campbell Cancer Battle Update From Bandmate Def Leppard, Motley Crue Launching 'Rock The Tides' Def Leppard, Bret Michaels, The Struts, and Extreme Summer Tour Peter Criss and Def Leppard's Rick Allen Set For Raven Drum Foundation Benefit Def Leppard Launch On Through The Music Bracket Challenge