Arcade Fire Apologize For Controversial Social Media Campaign

(Radio.com) Over the last several weeks, Arcade Fire have been forced to clarify elements of their promo campaign for Everything Now. Fans were annoyed when accounts urged them to adhere to a dress code for upcoming shows.

They were mystified by overpriced fidget spinners. Satirical reports of "removable jihadi beards" and other bizarre and offensive merchandise didn't elicit many laughs--just outright confusion.

The band released a statement that blames social media strategist Tannis Wright for the campaign. "He thought about marketing our new album, Everything Now, in ways that we never would have, and while we didn't agree with all of them, we had internally agreed to try some things this time around that we might not have tried in the past," the band said.

"In recent weeks, it has come to light that [the strategist] crossed the line from marketing into outright fiction on more than one occasion, and has even offended some readers, fans and websites," they continued. "He wasn't being truthful with the band or our fans at all times." Read more and see the full statement here.

Arcade Fire Music, DVDs, Books and more Arcade Fire T-shirts and Posters More Arcade Fire News Share this article Related Stories Arcade Fire Share Title Track To New Album 'Pink Elephant' Arcade Fire Preview 'Pink Elephant' With 'Year Of The Snake' Video Arcade Fire, Lord Huron Lead High Water Festival Lineup Will Butler Leaves Arcade Fire (2022 In Review) Arcade Fire Score Top Selling Album In The U.S.