Reynolds tells Sound Story: "The most important thing is being honest. People can spot a band when they're not being honest whether it's musically, in a video or on stage. You have to be completely comfortable with what you're making and be in control of it - not be told what to do because it's going to come through.

"The people who like your music like it for a reason. If you're making music that you enjoy, you are probably the biggest fan of your music. If you're not then you're probably not enjoying yourself."