The song's central sentiment, "I can't unlove you/ So come love me for now" finds a gripping visual story in director Trey Fanjoy's capable hands. In the video's opening moments, Nettles, dressed in a red dress, sits alone at a bar sipping on a whiskey neat, before her beau shows up and the two reminisce over a drink. What seems to start with a straightforward narrative-Nettles at the bar-turns into a much more evocative video thanks to powerful imagery used to convey the song's emotion.