"Sin" was a song that came out of our love for the kind of filthy hard rock that doesn't seem to exist in mainstream music anymore. Among many others Velvet Revolver has been such a huge influence on us as a band. They have the perfect mix of sleaze, aggression, blues and soul, which has always been a huge inspiration to us. So it's no coincidence that one day on the way to work I happened to be going back and forth between "Slither" and "She Builds Quick Machines" trying to figure out what it is exactly that makes those songs so great.

I tend to get soo inspired by certain songs that I make it my mission to create my own version of them. I quickly realized that both songs had a pretty fast tempo, a very iconic but simple guitar riff, and a super catchy chorus, so I started there and came up with a very simple 3 note guitar riff that repeats itself as a triplet in 4/4 time. I'm not a guitarist by any means so our lead guitarist Brenden brilliantly came up with pretty much all the other guitars parts in the song and filled in the gaps.

The song began to take on a somewhat darker tone, which reminded us of more aggressive songs by bands like Alice In Chains and Stone Temple Pilots. We never try to force a song to be something that it's not, so I made it my goal to channel that edgier vibe when it came to the lyrics and vocals. The way large companies and governments dictate what our priorities are and what success should look like is worrisome. Society has become more ignorant, naive and lacking in common sense than ever before. The lyrics depict a world that is choosing to ignore the consequences of their actions and would rather continue shooting themselves in the foot then be a part of the solution.

I also wanted the video to convey the grit and heaviness of the song, so I began looking for some really decrepit, abandoned, broken down places to shoot. I stumbled upon a particular spot that looked old, beat up, and full of character. We soon found out that it was actually the attic of the 87 year old, historical landmark in Toronto known as the Fairmont Royal York Hotel.

The hotel has a ton of fascinating history involving celebrities, musicians and creepy stories. In fact we confirmed a rumour that Jim Morrison had made his way into the attic and out on the roof where he carved his name into the side of the building. You can see the evidence and our day on set in the following video (see it here).