Justin Bieber Direct Messages 'Cold Water' Lyrics to Fans

(Radio.com) Justin Bieber's forthcoming "Cold Water" has all the makings of a summer blockbuster: Its all-star list of collaborators includes Major Lazer and Ed Sheeran.

Even the promotional efforts are getting creative. Fans who used the hashtag #ColdWater2Days were stunned to find that Justin Bieber himself direct-messaged lyrics to their inbox. A flurry of interest got the hashtag trending on Twitter, with countless hopeful Beliebers expecting a DM from Bieber.

Though it'd be impossible for Justin to field every request for lyrics, he made good with some of his engaged fans. Those who were lucky to receive a message posted screenshots on Twitter. Read more here.

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