Admission is free of charge, but fans can register to attend by filling in the contact form on Geronimo's website. The site also carries further details about the event. "From the sofa to the Coca Cola tongue, my new collection has around thirty pieces," says Geronimo.

A special launch night takes place on January 21. Geronimo has invited several members of the Rolling Stones, but admits he has no idea whether anybody from the group will swing on by. "I don't really want to comment on that, or hundreds of thousands of people will want to attend," he says.