Adweek reports the ad tells the story of a retired astronaut who rediscovers his passion for life - and powerful machines - when his son lets him drive the 2017 Audi R8 V10 Plus.

Entitled "The Commander", the commercial will be seen during the first quarter of this Sunday's game between the Carolina Panthers and Denver Broncos at Levi's Stadium in Santa Clara, CA.

"Starman" was enjoying a renaissance even before Bowie's death from cancer on January 10. The tune was played in full during a sequence of Ridley Scott's space film The Martian.