In a new ad for Apple Music, the singer confidently begins her workout to Drake and Future's "Jumpman," and things go terribly awry. In a feat of physical comedy (and likely, very good stunt editing), Swift abruptly face-plants onto her treadmill.

Swift's endorsement of the streaming service feels like the finale of a long arc that began when she penned an open letter to Apple last summer. Dissatisfied with the payment and royalty model, she took the service to task for extending free trials to users at the expense of artists. Apple adapted its rollout of the new platform to answer some of Swift's concerns, which other artists echoed at the time.