The band offered this description on Facebook: "Focus groups have told us one thing: 'We need a BIG rock anthem with great big windmill riffs, foot-stomping drums and lyrics about partying almost to the extent of death.'"

Frontman Tony Sylvester had the following to say about the video to Metal Hammer, "When releasing a song celebrating life lived to the fullest and darkest, the choice of location for the music video is pretty obvious.