The video shows Future behind the scenes and performing live show shows. Diddy even shows up in the studio at one point. In an interview with XXL Magazine, frequent collaborator Southside talked about how the prolific rapper creates his albums.

"He don't plan on doing tapes, he just rap, feel me?" he said. "He raps, he'll leave to go on the road, we'll sit there and we'll re-chop and re-put the song together and he'll come back with the illest idea, like, 'We're about to drop a tape in two days and name that bitch Monster. Let's pick the songs right now."