Shaforostov replaces Danny Worsnop, who quit in January to concentrate on We Are Harlot. AA lead the launch with a quote from US war hero Ryan Pitts: "Courage is not the absence of fear; it is the ability to move forward in the face of it."

Shaforostov had been front-runner since Worsnop announced his departure. The day before the news went public, Shaforostov wrote on Instagram: "There's such thing as karma and magic in this world. The hardest work will always pay off no matter how many of these f***s have ever tried to bring you down on your way.