"Fear the Walking Dead is an entirely new, original concept," explains executive producer Gale Anne Hurd. "Because there are so many die-hard fans, you expect a certain thing from The Walking Dead," says showrunner Dave Erickson. But with this new series, he continues, "We want to give that sense�and then pull the rug out from under them."

In terms of visuals, the video doesn't offer up a whole lot, but you do get glimpses of a few different sets, a couple of actors getting make-up applied and some spooky music that very well could have been lifted from the soundtrack.