"I love the Fellini-esque vibe of the video," says Kravitz. "When I heard the concept, I knew that Dikayl was out of his mind; and that was the attraction."

"I couldn't think of anything more surreal," adds Rimmasch. "It made me laugh. Lenny went for it. The shoot was chaotic. The day after I walked to the beach with a hangover, laid in the sand, and thought -"what have I done?"'

Kravitz returns to live action with a show at The Fonda Theatre in Los Angeles on May 15, following which he'll begin an extensive summer tour through Europe in Hamburg, Germany on June 22.