For example, Williams recently the movie poster on Instagram the movie poster, despite the release coming in about six weeks, much like a musician might tweet out an album cover.

The poster offers the tagline, "It's hard out here for a geek," playing on the the Hustle & Flow line, "it's hard out here for a pimp," and features a number of connections to the music community, including stars Shameik Moore, Zoe Kravitz, A$AP Rocky, Tyga, and Vince Staples. Diddy served as a co-executive producer on the project.