It stemmed from a tweet Naughty Boy retweeted of a video many purport to claim that the producer "saved" Zayn from One Direction and that the former One Directioner would "rise" (the "Zaughty" in the video in question is thought to stand for Zayn/Naughty).

Tomlinson saw the retweet and was unhappy with Naughty Boy promoting the video, calling him "inconsiderate" and telling him to "grow up." When Naughty Boy tweeted back saying that he was getting upset about a tweet he says was about Louis Walsh, a judge on Britain's X Factor (on which One Direction were contestants), Tomlinson shot back that he was not upset about anything to do with Walsh but the video he retweeted.