The emotionally dark video was shot in Nashville, directed by Eric Welch and produced by Max Butler. Farr explained that going through old videos from Nine Inch Nails helped influence the video's aesthetic.

"When we were trying to come up with visuals to help explain the emotion, we looked at footage of Trent Reznor performances in NIN music videos, art galleries of people in glass boxes, and then tried our best to put those against the lyrics of the song," Farr said in a press release. "What came out in the end is exactly what I had in my head."