Ulrich tells the BBC: "I believe streaming is good for music. People sit there and go, 'I'm not getting paid very much,' - but streaming is a choice on all fronts.

"It's a choice for artists making their music available. It's a choice by the record companies that represent the artists. Fifteen years ago, those choices didn't exist."

He continues: "Streaming probably does benefit artists with higher profile. A lot of playlists that are being made available for people seem to feature higher-profile artists."