The Guardian reports the neon ad - which shows the crotch of a woman in a bikini, with John Pasche's famous lips logo placed in a cheeky position - has been banned on the London Underground and at bus stops around the city until a new, less lewd version of the poster is provided.

Created by British designer Mark Norton with help from Mick Jagger and Charlie Watts, the Stones were advised that the "Exhibitionism" poster was not suitable to run in its original form. For it to be approved for public display, the group were told the logo must be moved away from the crotch and on to the woman's belly button instead.