The clip, directed by Colin Tilley and The Little Homies, begins with the gut-wrenching screams from Lamar and the Butterfly poem that does not precede "Alright" on the album. Black and white imagery juxtaposing beauty (the Golden Gate Bridge, sun shining through trees) and ugliness (alcohol abuse, riots, police violence) characterizes the beginning of the video, until the song's message kicks in, when an image of Lamar driving around his friends (Schoolboy Q, Ab-Soul, and Jay Rock) in a car carried by police officers takes the clip in a different direction.