Says frontman Barney Greenway: "I couldn't be happier with the video. It shows nothing of dignity or life's fundamental pleasures - only a snapshot of those unfortunate enough to only be deemed as numbers for production quotas in this world.

"When a 'digit' has therefore been expended, it is rubbed out - or consumed leaving no trace, as in the case of this video. In my opinion, Michael Panduro and the team produced a real work of art and I think the general style holds some really nice future artistic possibilities for Napalm Death."