Yes, none other than Kid Cudi is fronting their new magazine ads. Paired with actress/model Chloë Grace Moretz as the new faces of Coach's ad blitz, March publications will feature Cudi sporting high-water pants, leather accessories, stylish tops, and shoes with no socks.

This is not Kid Cudi's first brush with the fashion world. He was on that HBO show, How to Make it America, for one. Complex notes that the campaign, dubbed "Dreamers," shies away from Cudi's normal streetwear look, but Coach has a reasonable explanation for Kid Cudi's appearance.