The supergroup is the brainchild of Kamlath bassist Peter G Shallmin. He's joined in the project by Primus and former A Perfect Circle drummer Tim Alexander, King Diamond and Mercyful Fate guitarist Mike Wead along with Uneven Structure singer Matthieu Romarin.

The band collaborated with Belgian-based director and artist Pasquale Baseotto of FrictionMedia for the shoot, and Shallmin says Baseotto managed to create a "dark atmosphere" which worked perfectly with the song.

He says: "This time we are going into mysterious characters and occult symbolism in seven scenes, seven different worlds, seven spaces, seven secrets, seven demons and seven sins.