I wrote "Work" because I work so goddamn hard. That part's probably obvious. I included this list of sh*t I do to drive my point home, but feel free to skip it if you trust me.

� I built and run a recording studio called DirtyLife Studio in Queens NYC, and have a dozen or so artists who do most of their recordings/mixing/mastering with me.
� I curate a cypher series called Cypher Sunday, where each week I bring local artists into the studio to spit some bars, and release professional video/audio of each session.
� I do videography work for a few different artists and a good amount of video editing.
� I record/mix/master my own music, and write at least one new song a week.
� I do all my own graphic design.
� I do a show every week or two, manage myself, book my own shows, organize my own video shoots (I even co-shot and edited this one).
� I have a day job, teaching math at a school in NYC, where I am the math department leader, and head up curriculum design (right now we are facilitating robotics labs as a more real-world way of approaching algebra). My classroom is wildly successful.
� I run an after-school hip-hop program for middle and high-schoolers, and we put out a new mixtape every year.

In other words, "I do not stop. I am the Juggernaut."

When Tropic brought this track to me, I immediately loved how spazzed-out and turnt up it was. It's relentless, frantic, intense, and most importantly, it's what it feels like inside my ADHD-ass brain. I listen to Tropic's mixes at work at 5am getting ready for students, so his music is already my multi-tasking soundtrack. I wanted this song to be like snorting coke in a racecar.

The other important concept for me in this song is AMBITION. We aren't signed to major labels, but we should be. So until we are, we have to be our own label. We have to find a way to take the scraps we have and turn them into massive productions. That's actually the reason behind the setting for the video. We shot it in Bushwick, BK, which is known for having reconverted warehouse spaces where artists throw crazy parties and give up normal lives in the pursuit of art. There was one street in particular where I loved the mix of brilliant graffiti and still-operational warehouses. As a lover of hip-hop culture, I can't get enough street art. Especially since New York, the one time epicenter of street art, is now one of the weakest displays of it (due mostly to the very strict laws and policing). But even as more and more galleries of street art are being demolished or removed (RIP 5 Pointz), Bushwick still flaunts amazing pieces. So, with the (art) work, and the (industrial) work, it was the ideal place to capture the theme.

The cameos in the video were a no-brainer. I just reached out to artists who I work with at DirtyLife Studio and a bunch of them came out to support (In other words, "My Net Worth comes from my Network"). They too, are dope artists trying to make a million-dollar hit out of 15 cents (that might as well be the DirtyLife motto). And they all have day jobs. Sam Wise (of Ratchet by Nature) is a server at a restaurant. Apples (also of Ratchet by Nature) is a secretary at a high end art gallery. Jazzy works in website development and artist management. BS is a program advisor at NYU. Tropic is a commercial painter. Crimdella is a youth counselor at a night school program. I told them to wear their work clothes to the shoot. And to bring coffee.

You know we put in #WORK.