"This is What You Wanted" in part covers a Dallas show Cole performed. Announcing the show on the same day, Cole only charged fans $1 to get in, which naturally drew a large crowd.

The documentary caught up with Cole's fans on the street, where they share what his album Friday Night Lights means to them. One fan remembered that he was unemployed when he first heard the album. "That was the only thing that was speaking for me, for real, for real," he said.