According to Australian website The Brag, a theater group at the Belvoir St. Theatre in Australia learned, at the last minute, that they needed to get Swift's permission to use her song "Shake It Off" in their production of Seventeen. Seventeen opens this week.

Seventeen features a bunch of famous elder Australian actors, playing a group of teenagers, hence the logical inclusion of Swift's hit. But with time running out and a lack of funds to pay the necessary publishing fees, Anne-Louise Sarks, the Resident Director at Belvoir, took to Twitter to try to solve the problem as soon as possible. She started the #greygrey4TayTay hashtag and began using it prolifically to bring attention to their production.

She tweeted that story to everyone from Scott Borchetta (who owns Taylor's record label, Big Machine) to fan groups, to celebrities including Russell Crowe, Hugh Jackman and comedian Tim Minchin (Minchin tweeted at Swift's bro Ed Sheeran).