This marks the second time the chain store has made this decision, the first being Beyonce's surprise-released self-titled opus from 2013. At that time, spokeswoman Erica Julkowski explained the story's approach, saying that digital-first releases don't sell as well as physical copies:

"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections."