While Apple issued a tool to help users remove the free record from their systems, the new eRase U2 service goes a step further as you'll see in the video.

Apple recently released "Songs Of Innocence" free to more than a half a billion iTunes customers as part of their launch of the iPhone 6, but Apple and U2 have both faced a backlash from users who weren't pleased with the publicity stunt.

Anyone who had the "Automatic Downloads" feature turned on in their iTunes software, iPhone or iPad got it pushed to their device whether they wanted it or not, sparking complaints when people discovered it was not as easily removed. "If you would like U2's Songs of Innocence removed from your iTunes music library and iTunes purchases, you can choose to have it removed," explains the web page. "Once the album has been removed from your account, it will no longer be available for you to redownload as a previous purchase."