The single will feature on Craven's upcoming third full-length recording, tentatively titled Last Chance To Hear - the follow-up to 2011's Great & Terrible Potions. And he reveals he's trying a new business model so he can involve fans throughout the recording process.

Craven explains: "This project is being driven by music industry commentators saying the album is dead. I agree it's an endangered species, at least commercially.

"As a musician and a listener, I'm very attached to the concept of albums as coherent collections of songs and all the emotional ties we make with them. So for this album I'm trying a different business model where I can engage the audience at every step of the recording process, officially leak songs well before they're finished, and hopefully even get paid!"