In a venture with designer George Gorrow, will.i.am has decided to launch a line of eyeglasses called -wait for it- ill.i Optics. Apparently, the BEP rapper has "always had the passion to create frames" (via XXL), and this new endeavor will err on the side of uniqueness, while their hand craftsmanship in Italy will ensure the highest industry standards.

"Style is how you flaunt," says i.am in the commercial for the new products. "I see a hole in eye wear, as a glass connoisseur, as a person that looks for things� rare things, unique things. This is my installment of what I thought was missing in eye wear."