Of course, the video isn't just an album announcement, it's also for the release's first single, "Elvis Presley Blvd." The video was filmed in Memphis, which the clip makes sure you know in the intro depicting Ross getting a key to the city upon the opening of his newest Wingstop restaurant. (Apparently, Ross is the proud owner of around 25 Wingstop franchises).

The song also features Memphis' own Project Pat, while the video finds Ross literally rolling down E.P. Blvd in a pink Cadillac and rhyming about Priscilla Presley with his trademark gravelly snarl and snails-pace tempo.