Already, there are promos online for the iPhone 6 - and the company recruited some big names to help sell them. Jimmy Fallon and Justin Timberlake star in the ads for the iPhone 6 and iPhone 6 Plus - well, sort of. You won't see their faces in the new ad, but you'll hear their voices coming out of your TV over the next few months.

The singer and the late night host sing along to George Strauss' "Also Sprauch Zarathustra," brought to light in a big way in the film 2001: A Space Odyssey, as they rise and lower the iPhones with their hands in the camera view.