On his new song, "Multiply" featuring Juicy J, the Harlem rapper talks about being a trendsetter, calling himself a "fashionable killer" who will definitely steal your girl.

"I'm the muthaf-ing LORD of this Fashion s-t," he raps. "Don't I deserve just to brag a bit?" Of course, you do Rocky, of course. In the video for this new track, directed by Rocky and Shomi Patwary, the rapper takes over New York City with the Mob, flipping the bird everywhere they go.