And in the video for his new single "Drunk Americans," Keith is now� well, a bit of a goofball. The song itself is about finding joy in celebrating our differences. As Americans, we may be all over the place "prom queens," "preachers or kingpins"-but in Keith's song, it's not peace, love and understanding that brings us together, it's the fact that we all like getting drunk.

"We wanted to write it sort of like a modern day 'Piano Man,'" cowriter Brandy Clark told Rolling Stone, referring to the classic Billy Joel ballad where the narrator describes the scene of regulars inside a local bar. She cowrote the track with Shane McAnally and Bob DiPiero. "It's like, 'When we're in here drinking, who cares what we are outside of this?'"

The new video for "Drunk Americans" maintains the positive message at the heart of the song, but it also goes further to emphasize its nutty side-with Keith right there front and center. Wearing a white apron and black ballcap, Keith is first seen as a bartender pouring drinks for a wide range of folks, from "mud flap suburbans" and those wearing "turbans" to "prom queens and strippers" and everyone in between.