Owen is shown alone sitting on a stool at the video's start, with others in the video soon shown looking serious and sad at the camera before the struggles in their lives are shown on screen.

Travis Meadows, who co-wrote the song with Travis Jerome Goff, is also featured in the video. "It's really hard sometimes to create a visual depiction of something that's so well written as a song, and I've never made a video for a serious song before," Owen told Entertainment Tonight. "It was a lot harder to work on than others. The people in the video are real characters and once you listen to the lyrics and the video together, you'll see it's very real."

Earlier this year, Owen told Radio.com that the song is a big step for him. "It's a deep song that deals on a lot of levels with everyone looking at their own life," he said. "We all work so hard day to day, and we want more and more and more. This is a world of wanting more. It's a song about looking at where you are and appreciating what you have, 'cause once it's gone we all want what we don't have."