Brooks felt this was just the first wave. "When music starts standing up for itself it's going to get a lot better," he said during the on-air interview. "And guys, there are some big friends of ours in music we need to stand up to, too," he said smiling, putting his hand on host Billy Bush's shoulder. "If iTunes is going to tell you how to sell your stuff and it's only going to go this way, don't forget who's creating the music and who should be doing this stuff."

Brooks chose not to sell his music via iTunes or other existing digital retailers; instead, he launched his own digital download service, GhostTunes, which he claims offers artists a better financial deal as well as options for packaging and selling music however they please.