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Usher Offering New Song In Unusual Way

11/12/2014
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(Radio.com) Cereal boxes have long been a source of toys for kids. Now it looks the rest of the family will have a reason to expect some surprises with their breakfast. Usher will release a new song through an unusual format: it will be a prize at the bottom of select cereal boxes, Billboard reports.

Beginning Tuesday, consumers will be able to download a new song with a code found only in certain specially marked Honey Nut Cheerios boxes sold at Walmart stores across America.

The track in question, titled "Clueless," is just one more part of the extended promotional rollout for UR, Usher's long-awaited ninth studio album - though so little is known about it that it's unclear if the album will even be called UR. So far he's released several songs and kicked off a tour in support of the project.

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