But suddenly, everything's flipped on its head. The track, the first single from Lamar's new album, kicks into gear, and Lamar's out of his chair, leading the crowd in a jaunting little dance before leaving the club altogether.

From there, Lamar is found traversing the streets of his Compton neighborhood, slowly gaining an entourage as he meets folks standing around a burning barrel, being arrested by the cops and children biking through the street.

There's even a long shot of Lamar in a car, head and part of his body poked out the rear window as he raps the song's rapid-fire bridge, seemingly about to fall out at a moment's notice.

Oh, and shouts out to the cameos, too. Ron Isley? George Clinton? Man, Kendrick. The video is for the first single off his upcoming album, which does not yet have a release date and about which little is known at this time. Lamar has stated he'd like to have the album out before the end of the year, though others have predicted something in early 2015.