He says, "There's people who are concerned, and there's people who are interested. And people who are concerned are your friends and family. The people who are interested, they can use that image for anything� The way I do it? I ain't gonna tell ya."

Though that's kind of what RiFF RAFF's Twitter is for, keying us into some of the more personal moments in his life: "SOMETiMES iS GOOD TO GO iNTO A PiTCH BLACK DARK ROOM ALONE AND CRY VERSACE TEARS AND OPEN MY SOUL UP AND HOPE THAT GOD REMEMBERS ME."