From a report by CBS Seattle, the store's grand opening offered myriad products including requisite Sub Pop music releases from such artists as Nirvana, Fleet Foxes and Mudhoney to a wide expanse of products that represent Seattle and the entire Northwest Pacific artistic community and beyond, including Sub Pop-branded coffee from local roasters, Lighthouse.

"It's not just Sub Pop branded things. We didn't want to just put the Sub Pop logo on stuff," explained label employee, Sasha Barr. "We really wanted to kind of branch out and not only represent Sub Pop as a label, but Seattle and the Northwest. So kind of a good starting point for that is we have a lot of art prints, greeting cards, postcards�we hired Northwest artists from the Seattle and Portland area to start working with us on things. Jeff [Kleinsmith] and I are the main Sub Pop art directors and we designed a lot of the stuff in here, but we thought it would be good to try and bring in people from the area."

"The first thing I sold this morning was a Sub Pop trucker hat, followed by a Father John Misty full-length," said Mark Pickerel, the store manager.

Mudhoney frontman (and Sub Pop employee) Mark Arm came out for the store's grand opening, and said that book Mudhoney: The Sound & The Fury From Seattle was the "most intriguing" item he saw for sale at the shop. "I'm really curious about it," Arm said of the book that was released late last year. "I'd like to read it sometime."