"There's [no longer] that depressing aspect � where you make a record and go, 'Wow, too bad no one's gonna hear it [properly]''" said Young. "That really bothered me, and it bothered all the artists. The testimony of those artists speaks for itself. All they have to do is hear it [on Pono], and they go, 'Oh my god, thank you. It's there. It's what we did."

Young went on to say the Pono player-which hits the retail market in October-will always be designed for just one purpose. "This rollout of the player is a basic music player," he explained.