"It's about the music, real music. We want to move digital music into the 21st century and PonoMusic does exactly that," Young said in the release, which was posted on Neil Young News. "We couldn't be more excited about bringing PonoMusic to the market."

The service will entail both an online music store and the PonoPlayer, which comes in a long, triangular "Toblerone" shape as opposed to the usual flat look of most digital music players. The unorthodox design, according to the Pono Kickstarter page, enables the company "to use larger audio components and to separate them far enough apart to prevent electrical interference between the various subsystems. It also allowed us to use a large cylindrical battery that's much more efficient than a flat battery."