"I've always loved cool, interesting T-shirts and wanted to share that passion, but only if I could do it in a fun, collaborative way - with social impact that can help make a difference," he wrote on the website.

Urban partnered with Industrial Revolution II and artist Raphael Mazzucco for his line, which is appropriately titled line By Keith Urban. He explained that each T-shirt is "manufactured with the philosophy of reinvesting back into the communities and the team members."