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NONONO Make Sweden Proud With Eclectic Debut

06/20/2014
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(Radio.com) The country of Sweden has born some of the greatest pop music ever heard . Thanks to hit-makers like ABBA, Robyn and omnipresent pop writer Max Martin, they can more than hold their own in a pop music Battle Royale against any of the world's biggest exporters of the stuff. Their latest export, a trio called NONONO, have hit the American airwaves like a powerhouse with their single "Pumpin' Blood."

The group's singer and songwriter, Stina W�ppling, along with the production duo Astma & Rocwell (real names, Tobias "Astma" Jimson and Michel Rocwell), began playing together in the spring of 2012. In addition to her day job as a psychiatric nurse, W�ppling was working at becoming a songwriter. It wasn't going well.

"I was feeling down about the songwriting process," W�ppling said. "I hadn't done any of it before, but a lot of it was analyzing a topic and figuring out who it should be for. I didn't know how to write like that. It started to feel like songwriting wasn't for me."

W�ppling came back together with the guys, who she had previously worked with informally, looking to start an actual group. The guys didn't need too much convincing, since they had been fans of what W�ppling had done on her own and with other bands, and she says that working with them helped her to "love and find joy in writing again."

W�ppling says they all had "similar goals and views" on music, which helped them coalesce. That common ground helped smooth the differences in their vastly different tastes. On paper, their individual influences, which range from hip-hop to '80s dance to female singer songwriters, shouldn't work well together. But when you listen to NONONO's music, it's clear it somehow does.

W�ppling said that a journalist had a theory that if you took every member of a particular band's first influence, "the first type of music that they really fell in love with," that a listener would be able to find the core of said band's sound.

"So we all said our first album that we ever bought and it feels like that is sort of the mix our music sounds like," W�ppling explained. "For Michel, he was really into Depeche Mode and the Cure - '80s dance like that. Tobias was heavily hip-hop influenced, by all types. I was more singer-songwriter, like Martha Wainwright." more on this story

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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