Singled Out: Swollen Members' Power
. When Rob showed me the beat for 'Power', the chorus wrote itself. We started with the hook and wrote the verses around the concept. It doesn't always happen that way when creating songs, but when it does it becomes special. It is one of my favorite tracks on our new album 'Brand New Day, and I'm very proud of the energy that all three of us put into it. We shot the video for 'Power' in LA and we did guerrilla style, with no real treatment or schedule. We literally walked through Venice and shot wherever there was inspiration. We ended up at the Santa Monica pier to watch the sunset and got some cool shots to wrap up the day. With 'Brand New Day', Swollen Members have written a powerful new chapter in our history. We have all become forward thinkers and our level of expression has benefited. This album is a landmark for us in that it doesn't feature any guests. Our belief system has been renewed and we agreed that between the amazing production and the complexity of the lyrical value, we could let 'Brand New Day' speak for itself. Hearing is believing. Now that you know the story behind the song, listen for yourself here and learn more about the album right here!
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