"This is an exciting and intense time in the history of Big and Rich," Big Kenny said in a press release. "We continue to embrace all the change that happens in our business of entertainment. As artists, we are now at the place where we can finally gain complete creative control. That's huge. It allows us to be true to ourselves and be the trailblazers we've always risked being. We want to be important to Country music. It's important to Big and Rich. It is our musical legacy. Our new album title is perfect. Big and Rich can now really feel the Gravity. We are counting our blessings."