It's a song that Snoop Dogg and Pharrell explored lyrically a decade ago and so, with that historic benchmark in mind, Ice Cube has to take it to the next level, visually. Obviously a simple club scene will not do.

Instead, Cube is taking it to the laboratory. For reasons that are unexplained, Cube, Redfoo and 2 Chainz all have excessively large bobble heads in this video. Our best guesses about why are limited to it being a part of their character development - you see, the gentlemen are all dressed in their best doctor/lab tech gear so perhaps their heads are huge to contain all the brains needed for these highly technical scientific experiments related to measuring the drop of the booty. Or perhaps it's simply a visual gag. The world may never know the true answer as director Will Kindrick has contributed some fine work to the program Yo Gabba Gabba! One can only assume it is, by design, almost impossible to discern his motivations.

Then there is the matter of the holograms. All of the ladies who are the subject of the booty experiment, whose measurements are badly needed to explain specific, burning scientific questions, are presented in holographic form. There appear to be three of them, often replicated into a line of repeating women, all dropping while these scientists tinker with their measurements and flip switches on the booty machine.

It appears that the end result, already achieved at the time this video was filmed, is to make the booty drop. Congratulations to this crew on their successful and methodic proof of an unnamed theory