Allen pulls no punches lyrically, caustically ripping into bloggers who exist "at home in [their] parents' basement" and dream of someday writing for Vice.

Singing from the blogger's perspective, she paints a grim picture of someone obsessed with assumed arbiters and symbols of cool that include websites, magazines, clothing labels and such artists as Tyler, the Creator, the xx and Kanye West.

The singer truly exacts her revenge in the video, showing up in their bedrooms where she turns them into rainbow-colored digital smears with her withering gaze.