The video, directed by Shomi Patwary, shows scenes of little kids stealing and struggling to survive, clear from the scars that Patwary highlights in several close-up shots.

But Ferg is talking directly to the Harlem kids with the track off his 2013 debut, Trap Lord, letting them know there's still some hope out there, but they have to smarten up: "You talking about you riding with them/ And fighting with them, those ain't your friends/ You dying, lying on cement, momma be crying 'Don't take him!'"